Shannon Andrick is a strategy and marketing executive in the retail and financial services industries. As the Vice President of Marketing Advancement for Alliance Data’s card services business, her teams deliver Alliance Data’s Know More. Sell More.® promise to brand partners through consultative engagements – always keeping a sharp eye on evolution to ensure best-in-class programs. Communications initiatives allow her teams to convey Alliance Data’s competitive advantage via thought leadership, conferences, and digital properties to the broader market.
In Shannon’s current role, she is responsible for Alliance Data’s marketing and communications functions, including: marketing strategy and communications, marketing and loyalty advancement, products and capabilities marketing, philanthropy and the in-house creative agency.
Shannon has been with Alliance Data for six years with roles in both Client Partnerships and Marketing. Her areas of expertise include marketing and communications strategy, CRM, patterning and competitive analysis, deepening customer loyalty through innovative products and services and growing credit sales penetration.
Prior to joining Alliance Data, Shannon spent 18 years in retail merchandising, successfully driving sales and category growth for Bath & Body Works and Target Corporation.
What trends retailers need to know about the transformation of the hard goods landscape Attendees will get an exclusive first look at new insights into the furniture industry that build on trends revealed in the company’s recent Now, New, Next trends report detailing what’s currently impacting this space—and how brands can reach their best customers to […]